We welcomed the first cohort of the new Master's Degree in Marketing, developed jointly by the Faculty of Communication and Faculty of Business of the Universidad Austral, a collaboration that will allow the integration of a comprehensive view of marketing through the choice of two orientations: commercial management or strategic communication. 

The opening remarks were delivered by the co-directors of the master's program, Esteban Pittaro y Martín Pico Estrada, who shared with the students the main academic guidelines of the proposal and highlighted the practical approach that will run throughout the course. 

During his presentation, Martín Pico Estrada He emphasized that the master's program aims to integrate academic knowledge and professional experience to strengthen decision-making: “The university provides that connection between the abstract and the concrete. One can incorporate all that accumulated learning and add it to one's own experience, to what each person brings to each particular case.” 

For its part, Esteban Pittaro He reflected on the transformative nature of learning in postgraduate education: “When knowledge becomes competence, it acquires meaning. At the university, we work to ensure that this knowledge is transformed into a concrete capacity for action and professional development.” 

The day began with an introduction by Alejandro Sioli, head of the Academic Area of ​​Human Behavior in Organizations, and concluded with the first class of the subject Principles of Management, taught by the rector of the Universidad AustralJulián Rodríguez Priore. 

We celebrate the launch of this new joint master's program, in which both academic units combine their experience to support the training of professionals in the face of current marketing challenges.